Google Tests Magazine Ads; Are Other Media Next?

Share this content:
Google's test of placing ads from its network into magazines may be the search giant's way of moving into selling ad space across a variety of media.


A Google spokesman confirmed to DM News yesterday that it is testing a program to place ads in print publications. The test, with unnamed advertisers, involves publishing certain Google network ads in PC Magazine and Maximum PC.


"The limited test is part of Google's continuing effort to develop new ways to provide effective and useful advertising to advertisers, publishers and users," Google spokesman Mike Mayzel said.


Google is likely testing print ads first before venturing into other forms of media, said Kevin Lee, executive chairman/co-founder of search marketing firm Did-it.com, New York.


"My prediction ... is that they want to see if marketers are comfortable buying other kinds of advertising through Google," Lee said. "If they are, Google has the opportunity to add the auction model to many kinds of advertising, reshaping the way advertising is bought and sold."


In that type of model, the advertiser who places the highest bid the week before publication, for example, could get better ad placements in the magazine, television network, radio station or other forms of media, Lee said.


Christine Blank covers online marketing and advertising, including e-mail marketing and paid search, for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above