Google Strikes Deals for Library Content

Share this content:
Google reached agreements with several major research libraries to digitize the content of thousands of books in their archives, adding momentum to the search giant's effort to catalog vast amounts of offline information in addition to Web pages, the company said yesterday.

Google announced that it is working with the libraries of Harvard, Stanford, the University of Michigan, the University of Oxford and the New York Public Library. Google will scan millions of books, making their contents searchable through Google. Google is funding the project, which The New York Times said likely would cost $10 per book scanned. The agreements cover about 15 million books and other documents.

The deals fall under the Google Print program, which scans the content of books from participating publishers such as HarperCollins and Houghton Mifflin. Searchers can view excerpts and bibliographic information of copyrighted material, though Google will make all non-copyrighted material available.

Google said the initiative, which could take more than a decade to complete, is an important step in its mission to "organize the world's information and make it universally accessible and useful."

By supporting the project with its own ample cash reserves, which topped $1.8 billion at the end of the third quarter, Google is keeping its promise to place big bets on high-risk initiatives whose commercial outcomes are uncertain.

Google Print includes paid listings tied to searches and links to buy books from online sellers like Amazon, Barnes& and Google's comparison-shopping site, Froogle. Google Print publishers share in revenue generated from clicks on the paid listings. Like most Google products, Google Print is integrated with its flagship search engine, meaning users will receive book-related information tied to search terms.

The agreements and similar products such as desktop search let Google take advantage of its vast computer resources. Google chief financial officer George Reyes recently tabbed the company's 100,000-plus computers in data centers as a key competitive advantage to fend off challenges from well-financed rivals Microsoft and Yahoo.

The integration of products like Google Print and Google Desktop with Google's search engine could tie users more closely to Google and provide a disincentive to switch search engines.


Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above