Google puts search in users hands

Share this content:

Google released Google Custom Search Engine, a tool that lets publishers create a search engine focused on relevant content for their Web site.

Users select which pages they want to include in their index, how the content should be prioritized, whether others can contribute to their index and what the search results page will look like.

"Finding the most useful resources on the Web is a challenge for small businesses," said Lisa Gevelber, general manager of Quicken Small Business, a part of Intuit. "That's why we created and added Google Custom Search Engine. We combined Google's technology with our nearly 15 years of small business experience to evaluate and select the most useful small business resources on the web and provide them to users."

In addition to Intuit's site, a number of other sites have already created Custom Search Engines. For example, Macworld and Penton Media, Inc. is a resource on the science of climate change, a topic that is often controversial.

"With the Custom Google Search facility, we are able to create a searchable subset of the web that in our expert judgment provides solid and reliable information," said Gavin Schmidt of RealClimate. "Hopefully, it will allow users to get to the good stuff faster, without some of the confusion that currently occurs."

Google Custom Search Engine is available at Google plans to expand the offer internationally in the next few weeks.

"Utilizing the Google Custom Search Engine, Excavator gets immediate results for the user while acting as a filter for unwanted information," said Chad Phelps, group director of eMedia, Windows IT Pro / SQL Server Magazine / MSD2D "The topic targeting and site filtering has created an all-in-one opportunity to find independent Microsoft news, product information, and resources that have been technically vetted by Windows IT Media content experts.

"We have an unparalleled network of sites available to us, all of which we've made accessible through Excavator in conjunction with the Google Custom Search Engine," he said.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above