Google opens new video content distribution channel on AdSense

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Google is bringing video ads to advertisers, publishers and consumers with its new video units offering.

The platform, which distributes video content on AdSense, lets AdSense publishers display targeted video content within a customized, embedded player that is ad-supported.

YouTube content partners including TV Guide Broadband, Expert Village, Mondo Media, lonelygirl15, Extreme Elements and Ford Models will provide the video content.

Ads appear as a banner ad at the top of the video unit and as a text ad on the bottom portion of the video once the video begins playing. The video ads are user-initiated and will play only after a user has clicked to play the video.

The ads within the video unit are targeted based on a combination of the video content and the publisher's site content. Advertisers are charged on a cost-per-click or cost-per-impression basis. AdSense publishers and YouTube content partners will take a piece of the ad revenue.

Video units are now available in the US for English language Web sites but in the coming months the program will include other types of content.

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