Google Offers Search to Small Publishers

Share this content:
Google will offer small publishers Web search services formerly reserved for bigger Web sites like AOL and EarthLink, the search giant said last week.


With AdSense for Search, Web publishers can add a Google search box to their sites. Queries from the sites take users to a Google Web page, and any clicks on paid search listings are shared with the publishers.


Google did not reveal the revenue split it would offer, but a spokesman said it would be the same for all publishers. Large partners like AOL are thought to get as much as 75 percent of the revenue generated from their Google partnerships.


AdSense for Search is available for sites in English, Japanese and 10 European languages. Publishers can customize the search results page with their own color schemes and logo.


The search program builds off AdSense's wildly popular contextual listings service, which displays content-targeted text listings on thousands of Web sites. Unlike that service, however, Google plans to share more information with AdSense for Search publishers, including queries, clicks, click-through rate and earnings.


Google also said it would begin offering publishers a more customized search option for their sites. Niche publishers can sign up for "site-flavored search," a Google Labs project that returns more personalized Web results. Sites can customize their search engine through a list of 200 topics. Search results are adjusted based on those parameters. For example, searches from a tech publisher for "mouse" would move up results related to computer peripherals compared with rodent results.


The search feature is available for free and does not carry advertising. The site-flavored search is an extension of a personalized search engine in Google Labs, which allows users to identify interests that Google then uses to personalize their search results.


Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above