Google offers landing page optimization tool

Share this content:

Google has launched Website Optimizer to help AdWords advertisers test different landing pages to determine which drives the most conversions.

The tool lets marketers test variations in headlines, promotional copy or images. Graphs show which worked best with site visitors and why.

"We started AdWords to help advertisers increase traffic to their sites, and we started the Analytics platform to help advertisers pinpoint what problems there are with their sites," said Brett Crosby, senior manager at Google Analytics, Mountain View, CA. "The next logical platform was the optimizer, designed to allow advertisers to fix the problems of their Web sites."

The optimizer is integrated with Google AdWords and is free to AdWords advertisers. The self-service tool lets non-technical users to set up and run multivariate landing page experiments. Website Optimizer uses Google Analytics technology for tracking and reporting which landing page variation had the highest conversions.

Google is working with EpikOne and Optimost, which include Website Optimizer within their suite of professional services.

For more information, visit the Google AdWords Blog: http://adwords.blogspot.com/ or the Google Analytics Blog: http://analytics.blogspot.com/  

"We think, essentially, that this product will improve the quality of the Web as advertisers will create sites according to how users interact with the sites," Mr. Crosby said.

close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above