Google offers landing page optimization tool

Share this content:

Google has launched Website Optimizer to help AdWords advertisers test different landing pages to determine which drives the most conversions.

The tool lets marketers test variations in headlines, promotional copy or images. Graphs show which worked best with site visitors and why.

"We started AdWords to help advertisers increase traffic to their sites, and we started the Analytics platform to help advertisers pinpoint what problems there are with their sites," said Brett Crosby, senior manager at Google Analytics, Mountain View, CA. "The next logical platform was the optimizer, designed to allow advertisers to fix the problems of their Web sites."

The optimizer is integrated with Google AdWords and is free to AdWords advertisers. The self-service tool lets non-technical users to set up and run multivariate landing page experiments. Website Optimizer uses Google Analytics technology for tracking and reporting which landing page variation had the highest conversions.

Google is working with EpikOne and Optimost, which include Website Optimizer within their suite of professional services.

For more information, visit the Google AdWords Blog: http://adwords.blogspot.com/ or the Google Analytics Blog: http://analytics.blogspot.com/  

"We think, essentially, that this product will improve the quality of the Web as advertisers will create sites according to how users interact with the sites," Mr. Crosby said.

close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above