Google offers landing page optimization tool

Share this content:

Google has launched Website Optimizer to help AdWords advertisers test different landing pages to determine which drives the most conversions.

The tool lets marketers test variations in headlines, promotional copy or images. Graphs show which worked best with site visitors and why.

"We started AdWords to help advertisers increase traffic to their sites, and we started the Analytics platform to help advertisers pinpoint what problems there are with their sites," said Brett Crosby, senior manager at Google Analytics, Mountain View, CA. "The next logical platform was the optimizer, designed to allow advertisers to fix the problems of their Web sites."

The optimizer is integrated with Google AdWords and is free to AdWords advertisers. The self-service tool lets non-technical users to set up and run multivariate landing page experiments. Website Optimizer uses Google Analytics technology for tracking and reporting which landing page variation had the highest conversions.

Google is working with EpikOne and Optimost, which include Website Optimizer within their suite of professional services.

For more information, visit the Google AdWords Blog: http://adwords.blogspot.com/ or the Google Analytics Blog: http://analytics.blogspot.com/  

"We think, essentially, that this product will improve the quality of the Web as advertisers will create sites according to how users interact with the sites," Mr. Crosby said.

Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here