Google launches Remarketing tool

Share this content:

Google rolled out its Remarketing feature, which allows marketers using AdWords to target consumers with whom they have previously interacted across the Google Content Network, on March 24.

The feature can be used for text ads, rich media ads, display ads and video ads. The tool has been tested in beta since March 2009.

“Remarketing allows [marketers] to advertise to users who have previously visited their Web site,” said Aitan Weinberg, product manager at Google, adding that it can used in conjunction with various Google products, such as search marketing. "For example, an advertiser could leverage search to drive traffic to its site, and then later use remarketing to target those people that visited its site when they are on a contextually similar site.”

InterContinental Hotels Group, Nissan's Infiniti line and Samsung tested the tool in beta. InterContinental used it to remarket to visitors with special offers. Samsung retargeted consumers who visited its YouTube page and Infiniti targeted luxury car aficionados across the Google Network during the first rounds of the NCAA Men's Basketball Tournament.

Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here