Google Earth Launches

Share this content:
Google released its free Google Earth mapping product yesterday. The company is competing with a similar technology from Amazon's A9.com yellow pages, letting users zoom in on street-level views of businesses.


Based on technology from Keyhole, Mountain View, CA, a firm that Google acquired last October, consumers can use Google Earth to zoom in from a far-away "space" view to street-level views of buildings and terrain.


"Google Earth utilizes broadband streaming technology and 3D graphics, much like a video game, enabling users to interactively explore the world -- either their own neighborhood or the far corners of the globe," said John Hanke, general manager at Keyhole.


Google, also based in Mountain View, is emphasizing the new technology's local search capabilities for both Web and mobile device users.


"With Google Earth, users have the tools to dive deeper into local information, whether they're exploring a vacation destination or researching a new home or apartment," according to a Google statement.


Google Earth users can obtain 3D views of buildings in major U.S. cities; 3D views of terrain, such as mountains and canyons, worldwide; video playback of driving directions; and rotation of the terrain and building views.


The download of the basic product is free. Users then are charged $20 yearly if they order Google Earth Plus, which has advanced mapping capabilities. Google is also offering Google Earth Pro, a mapping product for commercial use touting high-resolution printing and Geographic Information Systems data import capabilities, for $400 a year.


Christine Blank covers online marketing and advertising, including e-mail marketing and paid search, for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above