Google Aims to Answer Privacy 'Misconceptions' Over Gmail

Share this content:
Google added a new privacy explanation to its Gmail service to "correct some misconceptions," addressing two major criticisms: its data-retention policy and its crawling of incoming e-mail to match up with related advertising.


In the Q&A section, titled "a few words about privacy and Gmail," Google explained that it does not keep copies of e-mail on its servers after users delete them or close their account. It called its policy of keeping copies of messages in its backup systems "standard practice in the e-mail industry." Google also said it will make "reasonable efforts" to expunge deleted e-mails from its system.


Google reiterated its stance on the crawling of e-mail messages to serve advertising messages.


"Google believes that showing relevant advertising offers more value than annoying users with pop-up ads or untargeted banner ads," the company said in a shot at competitors Hotmail and Yahoo. Google also noted that other e-mail providers scan messages to filter spam or find viruses.


Gmail, still in a limited test, ignited a storm of criticism from privacy groups when it was announced April 1. Thirty-one privacy groups asked Google to halt plans to release the service until it addresses concerns over the ad system and Google's data-retention policy. A United Kingdom privacy group has filed complaints with regulators in 16 countries that Gmail would violate privacy laws in Europe and Canada. Also, a California state senator introduced a bill last month that would make Gmail illegal in the state.


Google said it would continue to provide answers to questions raised about Gmail. The search giant set up an e-mail address, privacymatters@google.com, for feedback on its privacy policies.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above