Google Adds Korean AdWords Service

Share this content:
Google expanded its AdWords paid search advertising platform into Korean, the 16th language for the program, the company said last week.


The search giant also signed a distribution deal with South Korean portal KTH HanMir to use its algorithmic search and paid listings. Google said advertisers now could sign up for AdWords through a Korean-language setup system. Advertisers can pay in South Korean currency. Google rolled out a similar system for Chinese-speaking advertisers last month.


Google competes in South Korea with Yahoo's Overture Services, which distributes its paid listings on top Korean portal giant Daum and other sites. Overture launched in South Korea last April, boasting a 92 percent reach in the market.


With about 30 million Internet users, South Korea has the world's deepest Internet penetration rate at 66 percent, according to South Korean government figures.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above