Gomez Sells Scorecard, Advisory Services to Watchfire

Share this content:
Gomez Inc., a Web-focused consultancy that was a competitor to Forrester Research and Jupiter Communications in the dot-com heyday, sold its Gomez Pro business to Watchfire Corp., a developer of online business management software.


The deal, whose terms were not disclosed, gives Watchfire control of Gomez Pro's Scorecard and advisory services. The Scorecards in particular measure and contrast e-commerce offerings in categories like brokerage, banking, credit cards, insurance and mortgage.


"Now we can focus on what has been the lion's share of our business -- Internet performance management," Gomez spokesman Alan Alper said.


Gomez, Waltham, MA, will continue to provide Watchfire with Web site performance data crucial to Gomez Pro's Scorecard and advisory services.


With dual headquarters in Ottawa and Waltham, the 8-year-old Watchfire serves clients like AXA Financial, Dell, Binney & Smith, ChevronTexaco, AT&T Wireless, Motorola, Reader's Digest, Nickelodeon Online and Xerox.


Founded in 1997, Gomez publishes indices that measure relative Internet performance in categories like financial services, online retail and hotels. Adding context to individual site performance, these benchmarks are designed as independent standards to measure company operations.


Gomez claimed that revenue from its Internet performance management subscriptions grew 51 percent in 2002 as bookings rose 82 percent. The firm also added 90 new customers last year and recorded subscription renewal rates exceeding 95 percent.


Two rounds of financing in 2003 helped Gomez make a few acquisitions to build its performance network and the national and international sales and marketing operations.


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here