Golf Site Readies Mammoth Campaign

Share this content:, a golf e-commerce site that sells everything from sand wedges to golf shoes, will launch on March 10 its "when you're the biggest, your mammoth" campaign with golfer Greg Norman serving as spokesman.

The effort will center around portal agreements, an advertising blitz and a newly announced partnership with Golf America Stores Inc.

The site plans to have 1.6 billion impressions across the Web this yeardue to major portal deals and buys on high-traffic sites, according to Bill Albright, CEO at, Jessup, MD. The site was expected to ink a deal with Yahoo at press time to become exclusive sponsor of Yahoo's targeted golf areas.

A quarter of a billion impressions will run across AOL properties including Digital City, Netscape and CompuServe. Under a contract that began last summer and concludes in June 2001, the site is an anchor tenant with AOL's shopping and sports channels.

It has locked up a deal to be an anchor tenant with while also signing with and an exclusive deal with

The campaigns will feature Norman. A sweepstakes offer to win a round of golf with the PGA star will launch Wednesday. The site will also send e-mail offers to members of its customer database as well as lists acquired as part of the marketing deals.

Commercials featuring Norman have started to air on the Golf Channel and CNBC, and will roll out on network TV and ESPN on March 10. A radio campaign will air in top markets across the country. Print campaigns will appear Golf Digest, Golf World, Maximum Golf and select newspapers. A public relations push is also underway.

Mammoth Sports Group Inc., the site's parent company, owns Austad's Premier Golf Catalog. All 8.5 million catalogs that go out this year will feature the site address. The March catalog will announce the Greg Norman sweepstakes on its cover.

On Feb. 17, the site announced a joint venture with Golf America Stores Inc. Internet connections within the offline stores will allow consumers to make online purchases from the site. This relationship is ideal because the site sells equipment and other goods while Golf America sells golf apparel and accessories, said Albright.

"We literally do not want to have any revenue segment of the golf segment unserved by us," said Albright. "We want to make sure we serve the entire universe of golfers."

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above