Global search revenue on the rise: JPMorgan analysts

Share this content:

Global search revenue is expected to reach $30.5 billion in 2008, up from a previous estimate of 26.2 billion, according to a JPMorgan analyst report released on January 2.

The report, which was written by four analysts including Imran Khan, also estimates that global search revenue will reach $60 billion by 2011.

The report stated that paid search is expected to grow internationally due to a variety of factors, including the use of paid search as a global marketing vehicle, keyword price inflation and increased Web usage. An improvement in click-through rates, which have become more relevant, was another factor.

Looking back on 2007, “paid search actually exceeded our expectations,” the analysts wrote. Entering 2007, the paid search market was expected to grow 39% over 2006. “However, due to better monetization by Google, Yahoo and MSN, as well as volume gains, we now expect global paid search revenues to grow 48% in 2007.”

“We are encouraged by this trend as it demonstrates that the market is less mature than we thought and that search companies have not had to resort to increasing the number of ads on a page,” the analysts said.

Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here