Genuine taps Lemaire as first CMO

Share this content:
Cyril Lemaire
Cyril Lemaire

Genuine Interactive named Cyril Lemaire its first CMO late last month.

He reports to John Grayson, president of the agency, and is responsible for new business development and maintaining client relationships.

He joined the agency from EF Education, where he was VP of marketing. Prior to that, he served as SVP of interactive marketing at Grand Circle Travel. He was also CMO of Euro RSCG 4D and VP of eCRM and integrated technologies at Digitas.

“I've known the team for over four years and had been a client and referred the agency a number of times,” Lemaire said.

The agency's clients are mostly in the consumer packaged goods, travel, healthcare, and beverage spaces, including companies such as Advil, Go Ahead Tours and Fuze Beverages.

Lemaire said the agency has grown significantly in size since its 2004 establishment.

“We're now in a position where we feel we can go after full-blown AOR relationships with Fortune 1,000 companies,” he explained.

However, he added that a major challenge “will be managing our growth in a way that we can retain our culture.”

close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here