General Mills, NeoPets Team on Cheerios in Canada

Share this content:
General Mills Canada Corp. and NeoPets yesterday broke a co-branding campaign for the Canadian market that integrates packaging, television advertising and online elements to promote Honey Nut Cheerios.


The effort marks another offline extension for neopets.com, an online youth community. Other elements of the promotion include an "immersive advertising" activity on neopets.com and special "rare item codes" inside all boxes of Honey Nut Cheerios featuring the promotion.


Immersive advertising refers to advertising within activities and games on the site. The codes will let young consumers receive "virtual items" at neopets.com.


There will be no pop-up or interstitial ads.


close

Next Article in Digital Marketing

Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above