Gartner: CAN-SPAM Will Fail

Share this content:
Gartner Research predicted the recently passed CAN-SPAM Act would have little effect on spammers.


In a note to clients Dec. 3, the Stamford, CT, researcher said that federal spam legislation would not reduce the volume of spam.


"Disreputable spammers will find no need to comply with the legislation," Gartner said. "Should spammers feel at risk, the spam e-mail will be sent through an offshore ISP, outside U.S. jurisdiction."


The CAN-SPAM Act does provide for prosecution of those advertising with fraudulent commercial e-mail.


Gartner said the law's main effect on legitimate e-mail marketers would be to scrap the maze of state laws regulating commercial e-mail in favor of a national standard. The researcher also predicted tighter spam filtering from Internet service providers and businesses facing rising levels of spam.


Spam, which Brightmail says accounted for 56 percent of all e-mail in November, is set to increase next year. Anti-spam company BlackSpider predicted spam would account for 70 percent of all e-mail by the end of 2004.


The Senate passed CAN-SPAM on Nov. 25, and the House of Representatives needs to sign off on slight changes the Senate made when it returns Dec. 8. The president is expected to sign the legislation into law by the end of the year.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above