Gamesville Plays With ValuPage Coupons

Share this content:
Gamesville.com, a site that offers cash prizes to players of its online, real-time games, has allied with St. Petersburg, FL-based Catalina Marketing Corp.'s ValuPage.com shopping site to introduce both marketers' largely female audiences to each other.


As part of the deal, Gamesville has launched a new shopping category on its site, offering coupons of consumer goods manufacturers by ValuPage. These coupons can be printed and presented along with the promoted items at 10,600 stores participating in the ValuPage redemption program. Similarly, ValuPage's new Games section now whisks the visitor straight to the Gamesville site.


"The strategy for us is to leverage those assets and create a close-up cycle that combines online couponing with online games, and then tie it back to a real bricks-and-mortar supermarket [where the coupons can also be redeemed]," said Mark Herrmann, director of business development at Gamesville, Boston.


In the second phase, both Gamesville and ValuPage will jointly create a co-branded entertainment venue that will merge online game playing and coupon offers in an attempt to make online couponing fun, Herrmann said, declining to elaborate. This is planned for the first quarter of 2000.
Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here