FYE Stores to Use Microsoft Net-Based Tech

Share this content:
Trans World Entertainment Corp. has entered into a technology, marketing and business alliance with Microsoft Corp., Redmond, WA, to enhance the shopping experience for visitors to its FYE music and video mall stores nationwide and its fye.com site.


FYE, Albany, NY, is the nation's No. 1 mall retailer of music and video products. The company will incorporate Microsoft's .NET, Windows Media technology and Windows XP operating system into its services.


As part of its eWorks program, FYE will display more than 25,000 Windows XP-based listening and viewing stations and kiosks in its 700 stores. Windows Media will help provide the audio and video samplings.


The eWorks effort will include Microsoft's .NET Passport authentication, single sign-in service and .NET My Services personalized recommendations for participating customers.


As a quid pro quo, FYE becomes the main online music and video retailer on MSN Shopping. It also will be the music partner for Windows XP, Microsoft's new operating system.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above