FTD Cozies Up With Victoria's Secret, Yahoo

Share this content:
FTD.com has partnered with Victoria's Secret and Yahoo to create Valentine's Day promotions.

The site kicked off its first holiday effort today by partnering with Victoria's Secret's "Dream Gifts" section to offer a $500 shopping spree contest. Ten randomly selected winners will get to spend half of their winnings at FTD.com and half at Victoriassecret.com. Additionally, any customer that purchases a dozen roses earns a $50 gift certificate redeemable at either site.

"It's a joint promotion that takes our flowers and their great products and puts them together for customers for Valentine's Day," said Bill Van Cleave, vice president of marketing at FTD.com, Downers Grove, IL. "Teaming up with other great brands is a great way to create excitement and drive people to the site."

FTD.com will run banner ads across Yahoo, the Microsoft Network and other portals and sites it currently has agreements with to advertise the promotion.

The site will begin a second online contest Jan.30 when banner ads offering a romantic trip for two to Hawaii will appear across Yahoo. If a consumer clicks on the banner they are taken to a jump page where they can enter the contest as well as purchase select items. There are also links to FTD.com.

"This is part of a seasonal agreement we have with Yahoo. We ran a contest during Christmas and the banner drew the second highest impressions on the Internet that week," said Van Cleave. "We're excited about the exposure."

To complete its holiday push, new television and radio spots that will air Feb. 1 through Feb. 14. The commercials will run on cable networks and well as national network radio stations.

FTD products will also begin appearing at Egreetings.com this week. The "FTD Floral and Gift Boutique" is the first phase of the agreement that was struck between the two companies on Jan. 13. Egreetings, San Francisco, will offer its branded online greeting cards at the FTD site as well beginning in March. The cards will be free.

Under the agreement, FTD.com has also agreed to buy advertising and promote Egreetings in its marketing efforts.

The site's marketing budget for 2000 is $40 million. Van Cleave would not quantify what percentage of this budget would be spent on the Valentine's Day blitz.
Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here