FTC Requires Label for Sexually Explicit Spam

Share this content:
Starting on May 19, unsolicited e-mail containing sexually explicit material must carry a label warning consumers of its content, the Federal Trade Commission said yesterday.


The e-mails must bear the label "SEXUALLY EXPLICIT" in the subject line or senders will be subject to fines, the FTC said. The FTC first proposed the rule in January as part of its effort to implement the CAN-SPAM Act.


Also under the rule, the body of the e-mail must begin with a prescribed mark or notice of sexually explicit content. No other images may be visible when a consumer first opens the e-mail.


The final rule that takes effect in May differs from the rule the FTC proposed originally. The required label in the subject line is shorter than originally proposed, and sexually oriented material in the subject line is banned.


In addition, the final rule requires the sender's postal address to be clearly disclosed and requires that the "explicit" label appear in standard ASCII characters.


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here