FTC: Microsoft browser doesn't honor "Do Not Track"

Share this content:
FTC: Microsoft doesn't honor "Do Not Track"
FTC: Microsoft doesn't honor "Do Not Track"

Federal Trade Commissioner J. Thomas Rosch has written a letter to the World Wide Web Consortium Tracking Protection Working Group (W3C) blasting Microsoft for making “Do Not Track” (DNT) its default setting in Internet Explorer. In the letter, Rosch asserts that by having a default setting in the first place means that"Microsoft, not consumers, will be exercising choice as to what signal the browser will send.”

“Microsoft's proposed default setting solves the ‘accessibility' issue that has long confronted consumers who wish to implement a DNT browser setting,” he writes. “But it does not solve at all the fact that the recipients of the signal must still choose to honor the signal and refrain from tracking consumers and/or collecting data about them.”

DNT is a policy proposal intended to give consumers more control over who can track their browsing histories by allowing them to “opt-out” of tracking. In addition to Microsoft, Yahoo also announced that it would begin implementing a “Do Not Track” header feature in March.

Microsoft declined to comment for this story. However, the company released a statement saying that online targeted ads, which require tracking in order to work, can be helpful to consumers and marketers. “With Internet Explorer, Microsoft provides customers with the ability to make known their privacy preferences, relative to online tracking,” states Microsoft in its statement.

Meanwhile, at the IAB Marketplace Advertising Technology conference at the Crowne Plaza Hotel in New York on June 21, a panel of marketers and lawyers discussed “Do Not Track,” and what they believed to be the ominous implications of possible DNT legislation. “‘Do Not Track', executed poorly, could be a very real threat to our entire industry,” says Steve Sullivan, VP of advertising technology at IAB.

Chris Mejia, director of digital supply chain solutions at IAB, was video conferenced into the room from the W3C in Seattle. According to Mejia, there seems to be little willingness amongst consumer advocates to compromise. “At some point, I want to question if these consumer advocates are really on the side of the consumer,” says Mejia.

Speaking at the IAB conference, Michael Wechsler, founder of TheLaw.com, says that DNT, as currently proposed, "spells death to the small publisher."

Loading links....

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here