From one search query, there are 10 ways to get an answer

Share this content:
From one search query, there are 10 ways to get an answer
From one search query, there are 10 ways to get an answer
While the vision of search activity reaching past the desktop has been around for a while, the proliferation of mobile devices and new technologies makes “anytime, anywhere” search easier. Marketers may not need all of them, but it's increasingly crucial to be aware of the disparate ways to reach consumers when, where, and how they search.
Here are 10 different ways of conducting a search query. We'll say that Alex in Dallas is looking for flowers for his girlfriend.

Home PC Query: “flowers dallas tx.” Alex uses Google and Yahoo to look for flowers in his area.

Twitter search Query: “flowers dallas.” Thinking he might not have many followers in or from Dallas, he checks to see if anyone has mentioned local florists recently.

SMS: search engines Query: “flowers 75248.” Alex enters the ZIP code to narrow the results. Plus, with his phone's keypad, he can enter as few characters as possible.

SMS: Q&A services Query: “anyone know where to get the best flowers in dallas” sent to 242242, the shortcode for ChaCha. A guide responds via SMS with suggestions. Alex can also seek answers via, a rival service.

WAP (mpobile Web) Query: “flowers 75248” entered in Google Mobile on his phone.

Voice search Query: “flowers,” then “dallas texas.” He dialed 1-800-FREE-411, or could have used 800-GOOG-411.

Car: GPS Query: “florist.” On his device, Alex selects “search nearby” and picks the closest match. It doesn't return the most comprehensive results, working better for other searches.

Airplane Query: “flowers san francisco.” On business, Alex flies on a Boeing 767-200 plane with in-flight Wi-Fi. His girlfriend is meeting him for the weekend. On Google on his laptop, he finds Rossie & Rovetti Flowers near his hotel.

TV Query: “flowers 75248” entered on his Samsung with Intel software with Yahoo widgets. Alex finds the initial technology frustrating compared to PCs and mobile devices.

Word of Mouth Query: “Know any good florists in Dallas?” Search is anchored in word of mouth. But it might take time to think of people Alex knows who live in the right area who know of good florists. But when he calls his flower-loving friend and gets a recommendation, there's no question where he'll wind up.


Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above