FreshAddress Adds Opt-in E-Mail Append

Share this content:
E-mail database provider FreshAddress, Newtown, MA, said yesterday that it is adding opt-in e-mail appending to its services.


The company said the feature guarantees that the e-mail addresses are deliverable, matched to customer databases on an opt-in basis.


"These days, a greater number of clients come to us with e-mail privacy and protection concerns, so it makes sense to include it as a regular service offering," FreshAddress CEO Bill Kaplan said in a statement.


The traditional opt-out standard in e-mail communications requires an individual to actively request not to be sent e-mail. Inaction on consumers' part is considered consent, according to FreshAddress. The company's new appending service requires potential subscribers to actively request, "Yes, e-mail me," the company said.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above