*FreeRide.com Ditches Third of Its Staff

Share this content:
Internet loyalty company FreeRide.com laid off more than a third of its staff last week in an effort to lighten the load on its way to profitability.

"We recently did go through a restructuring," said Lisa Dowdy, spokeswoman for FreeRide.com, New York. "We felt we needed to be self sufficient so we did cut back staff in order to reach self sufficiency so we would not be dependent on outside funding."

According to Dowdy approximately 48 of the company's 148 employees were let go. Although a former employee who asked not to be identified pegged the downsizing as being closer to 50 percent of the staff.

This comes on the heels of industry leader MyPoints.com's announcement earlier this month that it was shedding 123 employees. Seventy-six went to MagnaCash, which was spun off from the company, and 47 were laid off.

Details of FreeRide's downsizing were not available.

FreeRide.com, New York, offers marketing solutions to increase brand awareness and site traffic; motivate online and offline purchases; generate product trials, downloads or sign-ups; and create product research. FreeRide members accumulate points by shopping, searching and surfing the Internet and by interacting directly with FreeRide's sponsors via www.freeride.com.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above