Forrester Launches Online Retailing Strategies

Share this content:
Forrester Research, Cambridge, MA, announced last month the launch of its newest service, Online Retailing Strategies. The service's first report, "The Look-To-Buy Imperative," showed that although online retail sales reached $2.4 billion in 1997, less than 20 percent of "wired adults" made those purchases.


The service will focus on what is selling online, what isn't and why. Some of the research topics will include business-to-consumer e-commerce, coordinating online with in-store merchandising, building electronic customer service and managing online channel partners. Forrester is forecasting that online retailers will generate $4.8 billion in revenues in 1998 and that this amount will increase by more than 250 percent to $17 billion by 2001.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above