Former Mindshare CEO Neslund joins Red Bricks Media

Share this content:

Red Bricks Media named Scott Neslund, former CEO of WPP media agency Mindshare, its CEO, effective January 11. He replaced Elliott Easterling, who now serves as chairman of the board.

Neslund said he joined the agency because it is well positioned in search marketing.

“Red Bricks is very strong in search marketing, and I think search will become a stronger strategy for advertisers in future,” he explained. “It allows consumers to search for any message they need, rather than just react to something in front of them.”

He added that he will try to grow the 70-person agency nationally and internationally, as well as maintain its culture. The agency could explore partnerships with other agencies, acquisitions and expansions of its international business, which has a foothold in Hong Kong, he said.

“Client relationships brought us into the Chinese market, and we can offer US-based clients a gateway to that market,” Neslund said.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above