Former "ER" Star Turns to Web for TV Support

Share this content:
George Clooney, the former star of the TV-show "ER," has assembled a star-studded cast for his live television production of the classic novel "Fail Safe" airing Sunday, April 9. But to support the event he has rolled out a unique online marketing scheme. It will begin with the launch today of a completely black and white site, FailSafeTV.com, which will mirrors the black and white television presentation. The stars of the telecast, Clooney, current "ER" star Noah Wyle, Harvey Keitel and Richard Dreyfuss, will then appear in a live WarnerBros.com Webcast on April 5. Warner Bros. is helping produce the Clooney TV movie. To round out the week, Clooney and Wyle will sit in on a 20-minute AOL chat session on April 7.
Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here