Ford's Internet Sales Rise 15 Percent

Share this content:
The Internet and search engine marketing are driving sales for Ford Motor Co., which said last week that 10 percent of 2005's retail sales in the Ford Division came from consumers who started their car shopping process through a FordDirect Internet referral.

Ford said it sold 250,000 vehicles through FordDirect, up 15 percent from 2004. Car dealers saved money, too, because their average cost per vehicle sold was only $100, one-fourth the cost through traditional marketing. The announcement was made before the National Automobile Dealers Association annual conference began in Orlando, FL.

Launched in 2000, is a joint venture between Ford Motor Co. and 4,500 of its franchised dealers. FordDirect manages 100,000 search terms to drive traffic to local dealers, and dealers pay only when an actual lead is generated.

Ford said FordDirect also will manage the Ford Motor Co.'s dealer Web sites, called DealerConnection. FordDirect also will add enhanced CRM applications to Ford's dealer lead management system.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above