Ford, Dealers Set to Launch Car Site

Share this content:
Ford Motor Co., Dearborn, MI, said Friday that through partnerships with its 4,200 dealerships, it will form FordDirect.com, a Web site that will allow customers to price, finance and buy Ford cars and trucks online.


The announcement came one day after Amazon.com began offering car sales on its Web site. The news indicates that online car sales may become the next virtual battleground as auto manufacturers such as Ford race independent sites such as Amazon to the market. General Motors also is partnering with its dealers and plans to launch a site in the near future.


Manufacturers are hampered by state restrictions, however. FordDirect will be run by an independent team and will be jointly owned by Ford and its dealers.


The site is expected to be operational in California next month and will be national next year.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above