For Reel.com, It's a Wrap

Share this content:
Hollywood Entertainment Corp. yesterday said it was a wrap for its online entertainment retail division, Reel.com.


The Web site is operating as an entertainment content site, but all e-commerce transactions will be redirected to Buy.com, which has contracted with Hollywood Entertainment to fulfill all of Reel's outstanding orders.


The decision to fold Reel came after Hollywood Entertainment was unable to secure outside financing. All employees were laid off.


According to reports, Reel was seen as a drag on Hollywood's Entertainment's stock.


The company, which operates the Hollywood Video Store chain, saw its stock drop 75 percent over the last year, despite a 40 percent increase in operating income from its video stores.


"[Company officials] do not believe it is in the best interest of Hollywood's banks, bondholders and shareholders to continue funding Reel from Hollywood's strong video store cash flow," said Mark Wattles, Hollywood Entertainment CEO.


Reel joins a small but growing list of dot-coms, including Boo.com and APBNews.com, that have shut down recently because they either would not or could not raise additional financing to stay in business.
close

Next Article in Digital Marketing

Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above