FirstLook Campaign Attracts College Students Monday said its Rewards program, launched in March, has drawn more than 250,000 memberships of mostly college students. The company offers free previews of music, videos, movies and entertainment-based products like DVD players and CD holders.

Since launching last fall,, Los Angeles, has signed agreements with record labels and movie companies, as well as e-tailers. Justine Lassoff, vice-president of marketing, said those clients get links at, and were looking to create awareness for their new artists and products.
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

Anderson Direct and Digital

Anderson Direct and Digital

Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...