FirstLook Campaign Attracts College Students

Share this content: Monday said its Rewards program, launched in March, has drawn more than 250,000 memberships of mostly college students. The company offers free previews of music, videos, movies and entertainment-based products like DVD players and CD holders.

Since launching last fall,, Los Angeles, has signed agreements with record labels and movie companies, as well as e-tailers. Justine Lassoff, vice-president of marketing, said those clients get links at, and were looking to create awareness for their new artists and products.

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