FirstLook Campaign Attracts College Students

Share this content:
FirstLook.com Monday said its Rewards program, launched in March, has drawn more than 250,000 memberships of mostly college students. The company offers free previews of music, videos, movies and entertainment-based products like DVD players and CD holders.


Since launching last fall, FirstLook.com, Los Angeles, has signed agreements with record labels and movie companies, as well as e-tailers. Justine Lassoff, vice-president of marketing, said those clients get links at www.firstlook.com, and were looking to create awareness for their new artists and products.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above