FindWhat Starts AdSense-Like Program

Share this content:
FindWhat.com began a partner distribution program that allows its advertisers to add paid search links to their Web sites, the company said last week.


The Fort Myers, FL, paid search provider dubs the automated program AdRevenue Xpress. It allows FindWhat advertisers to sign up online to add a search box or directory listings to their sites. The setup is automated, allowing Web site operators to display ads without overhauling their sites.


Advertisers can choose their implementation of the listings. In addition to a search box, they can select categories that FindWhat maps to keywords; a dynamic content option that will directly display listings on pages; and a 404 choice that shows listings on site error pages. FindWhat will split revenue generated by the ads with the Web site owner. It did not disclose the revenue split.


Karen Yagnesak, FindWhat's vice president of marketing, said the company has no plans to offer advertisers the choice of opting out of their ads appearing through AdRevenue Xpress.


"We wouldn't have added this program if it didn't add quality to our network," she said.


Advertisers who become AdRevenue Xpress distribution partners get a 10 percent bonus if they plow their earnings back into FindWhat search campaigns.


Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above