FindWhat Signs Search Deal With Canadian YP Publisher

Share this content:
FindWhat.com said yesterday that it signed a local paid search deal with Canadian directory publisher Yellow Pages Group.


FindWhat, Fort Myers, FL, will license its paid listings platform for YPG to sell paid search listings on its Internet directory sites, YellowPages.ca, Canada411.ca and CanadaTollFree.ca. Montreal-based YPG also operates local city guide sites through CanadaPlus.ca.


YPG plans to launch its paid search network before the end of the year and target Canadian businesses looking to reach local consumers. The service will operate in English and French.


FindWhat and YPG will share revenue generated from clicks on the paid listings. The revenue split was not disclosed.


The YPG deal is similar to one FindWhat struck in the United States with Verizon Information Services to power its paid search platform on SuperPages.com. FindWhat also has private-label arrangements with Lycos, Thomas Global Register and Mitsui & Co. in Japan. Since its launch in March, SuperPages.com has signed 11,000 advertisers for paid search listings.


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here