Sees 10 Percent Uplift in Sales After Search Optimization

Share this content:, Britain's leading online retailer of intimate apparel and swimwear, has increased search conversion rates on its site by 10 percent, through better analysis and understanding of customer behavior.

From its ongoing review of the Web site, identified the need for converting more site searches to sales. The company hired San Mateo, CA-based Coremetrics, a provider of hosted web analytics and precision marketing solutions, to provide more detailed analysis of customer behavior and overall performance of the site. provides a simple, one-stop shop for lingerie, men's underwear, hosiery, swimwear and activewear and caters for a wide range of sizes, sense of styles and budgets.

This is a 40 Under 40 Profile. Click here to see all profiles as well as previous year's winners.

Loading links....

Next Article in Digital Marketing

Latest Jobs:

Featured Listings