FEDMA Creates E-Mail Marketing Council

Share this content:
The Federation of European Direct and Interactive Marketing launched an e-mail marketing council yesterday designed to counteract the threats to the industry.


While e-mail marketing has great potential as a marketing medium, problems with spam are leading to more regulations around the world, according to FEDMA. It is imperative that key industry players work to combat these threats by promoting best practice and respecting consumers' wishes, the association said.


"There are many different proposals to try to prevent spam, including filters, certificates, regulations, etc," FEDMA director general Alastair Tempest said at this week's E-mail Marketing Forum in London. If companies carrying out bona fide e-mail marketing "are not actively involved in these initiatives, the medium will be strangled in the cradle."


The council will meet for the first time this summer. For more information, e-mail Catherine Brett at cbrett@fedma.org.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above