Reportedly Buys Boo's Web Site

Fashion portal yesterday bought's Web site, according to a message posted there online.

The London-based e-tailer was dissolved two weeks ago after it went through $135 million in six months and investors balked at putting more funds into the venture.

There was no financial information available, and according to reports, the company's liquidator, KPMG, was not aware of the deal.

But a pop-up window on Boo's site greeted visitors with a message from fashionmall that it had bought and plans to position it as an international fashion portal.

Earlier this week, British computing firm Bright Station bought Boo's technology for $374,900.
You must be a registered member of Direct Marketing News to post a comment.

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

Anderson Direct and Digital

Anderson Direct and Digital

Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...