Fantasy Sports Strikes Deal With Turner Sports for Nascar

Share this content:
In an effort to boost its subscriber base, Fantasy Sports Inc., a provider of fee-based Nascar-related games, has formed a one-year agreement with Turner Sports Interactive Inc., which operates Nascar's Web site.


Under terms of the deal, Fantasy Sports, York, PA, a wholly owned subsidiary of Silverstar Holdings Ltd., Boca Raton, FL, will embed a link to its site, www.fantasycup.com, on Nascar's Web site, www.nascar.com. Users can access the link by entering the games section on Nascar's home page.


Fantasy Sports and Turner Sports Interactive, Atlanta, will share revenue based on the number of users derived from Nascar's Web site who play the games, which cost $99.95 per half season.


Greg Liegey, president of Fantasy Sports, said the deal also calls for Nascar to include links to Fantasy Sports in Nascar's e-mail newsletter. But while Nascar's newsletters are weekly, he said, a Fantasy link will not always be included.


In addition, Liegey said Fantasy Sports banner ads would be plastered on different sections of Nascar's Web site.


"This agreement reflects well on our efforts to broaden our marketing alliances," Liegey said.


He also said the deal, which gives both companies the option to renew, leaves open the possibility of Fantasy Sports managing other fantasy games for Nascar.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above