Fantasy Sports Strikes Deal With Turner Sports for Nascar

Share this content:
In an effort to boost its subscriber base, Fantasy Sports Inc., a provider of fee-based Nascar-related games, has formed a one-year agreement with Turner Sports Interactive Inc., which operates Nascar's Web site.


Under terms of the deal, Fantasy Sports, York, PA, a wholly owned subsidiary of Silverstar Holdings Ltd., Boca Raton, FL, will embed a link to its site, www.fantasycup.com, on Nascar's Web site, www.nascar.com. Users can access the link by entering the games section on Nascar's home page.


Fantasy Sports and Turner Sports Interactive, Atlanta, will share revenue based on the number of users derived from Nascar's Web site who play the games, which cost $99.95 per half season.


Greg Liegey, president of Fantasy Sports, said the deal also calls for Nascar to include links to Fantasy Sports in Nascar's e-mail newsletter. But while Nascar's newsletters are weekly, he said, a Fantasy link will not always be included.


In addition, Liegey said Fantasy Sports banner ads would be plastered on different sections of Nascar's Web site.


"This agreement reflects well on our efforts to broaden our marketing alliances," Liegey said.


He also said the deal, which gives both companies the option to renew, leaves open the possibility of Fantasy Sports managing other fantasy games for Nascar.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above