Ezine Site Set to Launch
The site, Ezine Ad Auction, will auction off advertising space on a number of zines.
The site is free for ad buyers. Ezine publishers will pay a commission upon completion of the sale.
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At long last, the publishing industry's integration of programmatic thinking is near completion, says Hearst's ad tech chief.
The Internet of Things is well known, but not well understood. Here's everything marketers need to know before diving into this latest tech trend.