EyeWonder Picking up Slack of RadicalMail's Demise

Share this content:
EyeWonder Inc., a developer of instant streaming video technologies, said it has picked up three or four new clients that have abandoned Radical Communication, which has said it would close if it could not find a buyer.


John Vincent, EyeWonder's CEO, said his company often competed directly with Radical Communication for business, particularly in rich media e-mail applications. He would not name the companies that EyeWonder, Atlanta, has picked up from Radical Communications since Radical announced it was having problems.


However, the company recently signed AOL Moviephone, a division of AOL Time Warner, which dropped Radical Communication in favor of EyeWonder, Vincent said. But the switch came before Radical Communication announced it was in trouble, he said.


"The reason why we were successfully competing with Radical Communication is because our technology facilitates better image quality," he said. "A lot of direct marketing companies are talking with us."


Radical Communication, Marina Del Rey, CA, which offers the RadicalMail rich media e-mail service, said earlier this month that it had drastically curtailed its operations and would close soon if it could not find a buyer.


EyeWonder recently introduced EyeMail, an e-mail product that lets marketers develop rich media e-mail campaigns featuring video, Vincent said. EyeMail can be viewed by nearly any browser and offers video that starts automatically when the message is opened.


The company also offers EyeMedia for advertisers, which can stream video to a banner ad on a Web page. EyeWonder is working with 24/7 Media Inc. and Engage Inc. to serve rich media banners.


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here