Excite, Netscape Ink Deal in Portal Push

Netscape Communications Corp. and Excite Inc. announced a partnership last week that they expect will help Netscape in its push to become a Web portal and bring in millions of online ad dollars for both companies.

As part of the deal, Excite, Redwood City, CA, will help Netscape, Mountain View, CA, build a search engine that will run on the NetCenter Web site at www.netcenter.com with links to Excite. The aim is to herd people to www.excite.com and give the search firm the potential to strike ad deals. The companies will share ad revenue from co-branded pages.
You must be a registered member of Direct Marketing News to post a comment.

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

Anderson Direct and Digital

Anderson Direct and Digital

Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...