ExactTarget Allies With Conclusive Strategies for Improved E-Mail Relevance
According to the deal, ExactTarget, Indianapolis, becomes an exclusive reseller of Austin, TX-based Conclusive Strategies' proprietary Constellation Customer Profile Reports.
The agreement allows ExactTarget customers to append their current e-mail databases with additional customer data, as well as compare their e-mail databases to their other customer databases, such as direct mail.
"The whole goal of e-mail is relevance," said Chris Baggott, chief marketing officer of ExactTarget. "You can't have a relationship with me, unless you can talk relevantly to me."
Constellation's reports summarize key demographic and lifestyle characteristics of a group of subscribers, compare them to a randomly selected sample of the general population from the same geographic area and produce an information-heavy view of e-mail customers.
Christine Blank covers online marketing and advertising, including e-mail marketing and paid search, for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters