ExactTarget Allies With Conclusive Strategies for Improved E-Mail Relevance

Share this content:
ExactTarget, an e-mail software solutions firm, and Conclusive Strategies partnered to help marketers add more relevant customer data to their e-mail databases.


According to the deal, ExactTarget, Indianapolis, becomes an exclusive reseller of Austin, TX-based Conclusive Strategies' proprietary Constellation Customer Profile Reports.


The agreement allows ExactTarget customers to append their current e-mail databases with additional customer data, as well as compare their e-mail databases to their other customer databases, such as direct mail.


"The whole goal of e-mail is relevance," said Chris Baggott, chief marketing officer of ExactTarget. "You can't have a relationship with me, unless you can talk relevantly to me."


Constellation's reports summarize key demographic and lifestyle characteristics of a group of subscribers, compare them to a randomly selected sample of the general population from the same geographic area and produce an information-heavy view of e-mail customers.


Christine Blank covers online marketing and advertising, including e-mail marketing and paid search, for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above