EVineyard to Premiere Personalized Wine Bottles

Share this content:
EVineyard.com next month will premiere a service that lets viewers etch messages onto the wine bottles they purchase for special occasions at the site.


The site will follow up next month with an offer to let people inscribe bottles with their names, dates and anecdotes. They also will be able to order personalized greeting cards.


Aimed at consumers and corporate gift buyers, the service is the company's most recent example of adding value to its product offering, said Brett Lauter, vice president and chief marketing officer at eVineyard.com, Portland, OR.


"We are always looking for ways to increase our average order size," Lauter said. "We believe this service should continue our growth in that area."


The wine retail site claims it has seen its average order size increase from $80 to $90 since April, giving credit to tweaks it has made with its merchandizing.


Lauter said his 2-year-old firm expects to be profitable by the end of this year.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above