Eurekster, Maporama Team on Community Search

Share this content:
Search technology firm Eurekster said today that a European business publisher will use its SearchPublisher technology, which helps Web sites tailor searches to their users' needs.


Maporama International, Paris, which provides geocentric services for businesses and individuals, will use SearchPublisher to tailor its site to its users. Already, Maporama's site lets visitors find maps and plan travel routes in 26 languages and across 200 countries.


With SearchPublisher, after Maporama customers conduct searches for hotels and other travel services, they get results "whose ranking and relevance are dynamically tuned by their fellow visitors," according to Eurekster, San Francisco.


Visitors also will see "What's Hot," a sidebar of information that their peers have found of interest based on country of origin and intended destination.


"Our service requires relevancy, whether it be online maps, routes, traffic conditions or lodging at a destination," said Ludovic Broquereau, vice president of corporate marketing at Maporama. "Eurekster's SearchPublisher lets our users receive relevant Web search results from their country and lets them share searches of interest."


SearchPublisher, launched in early August and used by U.S. teen site Bolt.com, improves the relevancy of results through continual behavioral analysis of the search results that users click on and find useful.


With the technology, Web sites publish user-generated content while maintaining their branding and the look and feel of their sites, Eurekster CEO Steven Marder said.


"Publishers lose traffic to generic search engines because they don't offer their users a Web search with a differentiated or specialized value-add that retains them," Marder said.


By providing a unique and relevant search, publishers can build brand loyalty and provide increased ad revenue opportunities, he said.


Christine Blank covers online marketing and advertising, including e-mail marketing and paid search, for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above