E*Trade to Sponsor CBS SportsLine
The agreement includes using E*Trade-branded banners running throughout promotions on CBS SportsLine and GolfWeb (www.golfweb.com), along with the exchange of branded content, tools and technology.
New leaders include JPMorgan Chase brand chief Susan Canavari, plus execs from Acxiom, Conde Nast, Digitas, and Microsoft.
The crystal company uses digital advocacy to garner attendance—and sales—at in-store events.
The Nordic telecom aims to broaden its ad media profile with the acquisition of the cross-device ad platform.