Epsilon Taps Hadoop to Speed Up Segmentation

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Company claims its Agility Harmony platform now performs segmentations in minutes instead of hours.

Faster segmentation, courtesy of Hadoop.
Faster segmentation, courtesy of Hadoop.

Epsilon today introduced a high-performing advanced segmentation capability to its Agility Harmony digital messaging platform, declaring it the first such integration of Hadoop.

Built on Cloudera's distribution of the open-source software, the enhanced solution enables real-time audience segmentation of structured, unstructured, and semi-structured data, which, Epsilon claims, can be made actionable within minutes instead of hours.

“Marketers using Agility Harmony will have the freedom and flexibility to use truly actionable intelligence, such as behavior and transactional data, how and when they want to,” said Epsilon President Andrew Frawley in a statement. “It provides real-time access to online and offline cross-channel data without the typical roadblocks.”

Client Steve Wages, email marketing manager for Patagonia, says the Hadoop-enabled solution demonstrates that Epsilon has been listening to user feedback. “We've been impressed with Epsilon's understanding of what email marketers want to achieve," he said.

Agility Harmony supports a variety of data feeds including e-commerce, point-of-sale, purchase history, social overlays, social sentiment, call center interactions, and abandoned shopping cart behaviors.

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