Engage, POPcast Debut Streaming Media Ad Network

Share this content:
Engage Inc., Andover, MA, has teamed with Webcaster POPcast Communications Corp., Los Angeles, to launch a streaming media advertising network that enables clients to insert targeted, rich media ads into POPcast's network of streamed audio and video Webcasts.


POPcast, which launched the network last week, said it would use Engage's AdManager software for targeting. The streamed Webcasts use Microsoft Corp.'s Windows Media technology. The first companies to begin inserting video and audio ads in POPcast video streams are British Telecom, Intel, Microsoft and JVC.


POPcast also said it would offer AdTraffickers' outsourced ad monitoring and management services to its clients. AdTraffickers offers a way for clients to outsource their ad management services rather than do it inhouse.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here