Engage Lowers AdManager Prices
Engage also announced beta availability of the first Engage-enabled Accipiter solutions, a combination that will combine knowledge of visitor behavior and interests with online serving and management.
Automated marketing is like a gifted adolescent: The long-term outlook is rosy, while the short term is troublesome.
Mobile proved to be the biggest driver, accounting for $20.7 billion.
A portent for the near future: 14- to 17-year-olds appear the most willing to avoid ads through paid subscriptions.