Engage Develops Online Privacy Tool

Share this content:
Engage Inc., Andover, MA, announced this week it developed an enhanced specification of its TrustLabels privacy solution. The tool alerts consumers to the presence of uncertified third-party cookies on Web sites and allows them to reject the cookies based on the site's privacy policy.


The TrustLabels technology standard allows for cookies that are used beneficially in a "privacy-safe manner," while protecting consumers from those that violate privacy.


Engage has submitted the TrustLabels standard to the Internet Engineering Task Force and is advocating implementation of TrustLabels into Web browsers.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here