EMC Picks WiredEmpire Software

WiredEmpire, Burlington, MA, last month agreed to provide its e-business marketing solutions to EMC Corp. for its corporate Web site.

EMC will use WiredEmpire's CampaignAgent, ProfileAgent and ReplyAgent to personalize communications with its Web site's visitors.

According to WiredEmpire, which provides marketing automation software and services for e-business, the software will allow EMC to streamline responses to online requests and deliver customized content to visitors via e-mail.
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