Embarcadero Names Connect Direct

Share this content:
Embarcadero Technologies Inc. named Connect Direct, Redwood City, CA, to handle online marketing geared toward generating sales leads for a line of database software products.


Previously handled inhouse, the account was awarded to Connect Direct without a review. Connect Direct had worked on campaigns for Embarcadero's vice president of marketing and direct marketing manager when they worked at previous companies.


"The client has a loyal following of over 50,000 users worldwide, [and] the mandate for Connect Direct is to leverage Embarcadero's reputation within the database community by generating referral, repeat and new business at the lowest cost per sale possible," said Howard J. Sewell, agency president.


Connect Direct specializes in direct marketing for Internet and software companies. Accounts include IDG Executive Forums and software makers Inxight and Qiva.


Embarcadero's database software is used to manage, design and deliver enterprise and online business applications.


Tactics involved include banner ads, e-mail, newsletters and newsletter sponsorships to test different messages and offers.


"Embarcadero's products cost, on average, about $1,000 and are sold primarily through a field and inside sales force, so a low acquisition cost is paramount," Sewell said.


Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above